Presenter: Damion Michaels
Title: Brand Marketing, Staying Relevant
The power of storytelling can move your brand from a consumer’s mind, where the purchase consideration is based on cost, to a consumer’s heart, where the purchase is based on rationalized need. Such storytelling is key when your brand is in a crowded category. Finding your customer: Using consumer behavioral profiles for targeted, well-crafted content, when deployed in digital and social media, increases sales, creates cost savings, and finds/cultivates better customers who have more loyalty.